Evaluation Question 2

(if can't see well click on prezi below)

The video above is a demonstration of the links you can find between the ancillary work and music video.

 The synergy can be seen though out all promotional packages. According to audience and teacher's feedback, it had been 
noticed. Both the yin yang necklace and purple hoodie worn, and both are seen on the Digipak. The purple font obviously linking to the video, the and necklace also being the main prop for the artist.












This is important because the audience may grow to associate the colour and the prop with the artist, so upon buying the CD and see in the music video they should b able to see the links as they watch.







All of the visual links between the ancillary products have been kept consistent, such as the synergy product 'yin yang' necklace and the colour purple, along with black and white (flashbacks) this has been done to make sure the audience create an association with the new artist, and after seeing the video would remember props (necklace), and if not, the colours. The target audience would feel attracted to this after seeing the video and liking it. However, there are some issues with CD's lately, merely because the new age technology, you can always download music off iTunes or use SoundCloud etc. Although that is true, those who do collect CD's of their favourite bands/artists would not pass this up, and the association from the video helps them recognise this artist.