[EVALUATION] Question 2

Question 2 Script:

A successful music video makes clear visual links between it and its ancillary products. For our products, we planned to have the use of colour as our main aspect of synergy, the colour scheme of purple, black and white worked well together and was present in both the music video and the ancillary work. I believe we created a really strong sense of synergy, as you can see we focused on the ying-yang symbol (black & white) to represent the "getting better" theme of the song. In the music video the artist is seen presenting a ying-yang necklace to his girlfriend and then later wearing it; the symbol is also present on the digipak as well further establishing synergy between the two.

We included purple as it is a very attractive colour especially when combined with the black & white combination; this colour was really important, as feedback from our target audience proved this colour to be more popular in comparison to others. Also because our artist was new to audiences we knew we would have to have his face on all of the products as this would promote his image and further help the audience recognise them as linked products. We believe our target audience would be attracted to our products as we took many inspirations from artist's with similar audiences such as Example's Playing In The Shadows and Plan B's The Defamation of Strickland Banks' clever colour scheme of black, white along with a third colour such as red or yellow to build synergy between their products.