Account of Costume and Mise-en-scene

The choice of costume: Casual, nothing out of the ordinary. We chose to include a simple style of clothing as it appeals to our target audience, and also the artist himself contains an easy going attitude. Therefore it makes sense for us to follow the convention and stick to a style that will attract our intended audience.

The choice of props: 

A necklace will be the main prop that will be seen across all three promotional packages. This will be done simply for the sole purpose so the audience can recognise this album before it has been released.

The choice of location: 

The many locations we've chosen to film at will be a variety of day/night shoots, also because we think it will appeal to the target audience of young adults. The nightlife and empty big city streets, along with the rush hours during the day, amongst which our singer will be filmed in.