[PLANNING] Synergy in Our Three Productions

A Ying-Yang necklace; one of the props we wish to use to
relate back to the binary opposition of the brand. 

Our three products, the music video, the magazine advert and the digi-pack will incorporate major aspects of the Prototype brand to create a synergy between the products to make it easier for the audience to deduce similar products.

An important aspect of the brand are the colours that will be used, primarily miss-en-scene will portray the "two sides of life" theme from the artist's song. Props such as the "Ying-Yang" necklace will be vital to the brand; costumes will also focus on two colours to create a contrast between flashback moments of the song and the present.  Even the locations will contrast as we'll be filming in urban and rural areas and constantly cutting back and forth between the two.