Our chosen artist Example uses social media as his way of promoting his brand image and music. Many artists use a normal website, whereas Example has decided to use Facebook which is a social media site used by many young people, and as his following of fans are mostly young, therefore this is beneficial for him. On this he shares information about singles, albums and tour dates, as well as pictures and videos for his fans to look at. Using a social media site such as Facebook gives the opportunity for people with an interest in him and his music to follow or like his page.
These shots above are a couple of how the artist promotes himself as well as his music on his Facebook page, it also gives his followers to comment.
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