Musicians often create synergy between all their products, this is done to highlight their brand to customers. Synergy between the products can be presented in multiple ways:
- Colour scheme
- Font
- Props
- Location
If the audience can which musician a product (e.g. CD, poster, music video) belongs to then that means that synergy has worked. An example of synergy being used cleverly is the One Direction brand:
The similar logo and font present in both the CD cover and the poster are both indicators of synergy in their brand. Their clothing as well are quite similar in both products, also notice how all five members are presented having fun and being really close, this is signature of their brand which presents their synergy to the audience.
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