[PLANNING] Profile of Target Audience

Following the class discussion, we have had to identify the target audience for our Artist/ Music Video. This is an example of someone who fits our target audience profile:

Target Audience Profile 

Jess Henley

* Indie/Mainstreamer *

Age : Young Adult

Gender: Female

Ethnicity: White

Class: Student/ Working Class

Hobbies: Playing instruments, surfing the internet, watching T.V

Mode of Transport: Bus, Skateboard 

Gadgets: Smartphone, Game Console

Why they like the Genre/Artist :  Likes the Band- sound, song appeals to her