[ANCILLARY PLANNING] Fonts, Colours and Design

After constantly experimenting in Photoshop I finally found the perfect font, colour and design I will use for my ancillary products.

Font: I chose to use the rysky lines font as it gave both an old and new feel which is exactly what prototype is all about.

Colour Scheme: The colour scheme was decided on because of the music video as it also focuses on a black and white colour scheme as it can be seen in the flashbacks and the ying-yang necklace. Also the purple represents the hoody which is purple and consistent throughout the video. This clever use of synergy will allow audiences to identify that the music video, digipak and magazine advertisement.

Design: The rough look created by the dry paint brush helps represent the "edgy" style of the artist and it also helps appeal to the teenagers, who make up a large amount of our demographic.