Friday, 13 December 2013

[ANCILLARY RESEARCH] Last Summer's Digipak

This is my original digipak (don't judge me) from last year before we left for the summer holidays. 

Before getting to work on my digipak I decided to take a look back at my old digipak and reflect on on it's strength and weaknesses. 

Strengths:

  • Consistency in text's font and colour.
  • Limited the amounts of colours so as not to over-saturate the product.
  • Clear indication of who the artist is.
  • Use of record company's logo.
  • Design complements genre: spray paint represents it's hip-hop nature.

Weaknesses:

  • Image of artist directly taken from music video, therefore making the quality of the image rather shoddy. 
  • Stretched out background image of the brick wall. I'm pretty sure no brick is that long.
  • No contact information provided e.g. email, social networks, etc.
  • Struggle to read font.
  • Logo of artist covers him, implying he is of less importance.    

No comments:

Post a Comment