The font, style and majority of colours here is followed through and used in the advertisement. This is crucial as the visual similarities will help the audience identify their artist.
Additionally, the original music video of 'Kickstarts' begins with multiplying split screens and is a song in the album, therefore that can be viewed as another convention on the visual style which influenced the advertisement above.
The style of the panels here also suits the way the split screen was included in the final music video edit, and can also be a potential idea for the advertisement of 'Prototype'.
The simple conventions of colour are used because they fit the image of Example as modern and laid back. Additionally it fits the vast genre of his, one of which is dance-pop.
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