[ANCILLARY RESEARCH] Digipak Summary

A digipak is the packaging of a commercially released audio product. Digipaks allows musicians to represent them and their music. A good digipak can tell customers a lot of information about the musician such as their predominate genre and musical themes. It also helps promote the musician as it can often bring awareness to them; this is even more effective when used with synergy to tie the digipak to a brand, such as using a similar color scheme in the music video and advertisements along with the digipak. A perfect example is Florence + The Machines' album Lungs as seen here.