Example has a target audience of young adults who are labelled as having a psychographic profile in between "mainstreamers" and "reformers". We have created a mood board to show us how his genre, fashion and similar artists has been moulded by his target audience.
Genre: The majority of Example's songs are a mixture of genres between dub-step and hip-hop with a hint of indie rock often evident in a few of his songs. The target audience often associated with both of these genres are young male adults. The song we have chosen: The Evolution of Man, strays away from his dup-step persona and fuses hip-hop and indie rock, opening himself to larger audience albeit quite similar to his previous audience.
Fashion: Example's wardrobe consists of a colourful and casual ensemble that is often associated with his target audience (young adults). The bright colours often present in his clothing, CD's and other marketing products builds synergy of his brand.
Similar Artists: Researching into similar artists (Tinie Tempah and Calvin Harris) showed us that they too have a similar audience to Example's which in turn generates a similar genre, fashion style and the overall way in which they are branded.
In conclusion we believe that musicians are shaped by their target audience and this often creates conventions found within particular genres.
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