Carol Vernalis : Experiencing Music Video
Carol Vernallis describes how verbal, musical, and visual codes combine in music video to create defining representations of race, class, gender, sexuality, and performance. Her theory explores the complex interactions of narrative, settings, props, costumes, lyrics etc.
Carol observed that edits in music video are much more frequent than in film, many stand out as disjunture and the editing seems to have a rhythmic basis closely connected to the song.
Her observations showed
- The usual rules of continuity editing (usually found in classic broadcast fiction) are broken in order to draw attention to what is on the screen
- Edits may be really obvious to draw attention to them selves, such as wipes and special effects added
- Jump cuts are used quite often
- A base track is used a lot to give the video structure
- The camera may move in time with the music
showing the above features
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