Review of student music video
Strengths:
- Variety of shots
- Slow motion editing
- Used camera zoom
- Used panning
- Slow fade in/out
- Variety of locations (bedroom, house, dining rom, forest)
- Good use of props ( dress,make up, table setting, cupcakes, smoke bubbling tea pot, coloured cigarettes, candles, costumes)
- Obvious theme of 'Alice in wonderland)
- Good structure/ use of storytelling
Weaknesses
- Overuse of slow motion, majority of the video was in slow-motion
- couple of shaky shots when the main girl is walking
Relation to theory
This video is an example of Andrew Goodwin's 'dancing in the distraction factory' theory as it uses the song/video relation : Disjuncture
this is where there is little connection between the lyric and video or where the video contradicts the lyric. In this case, the video contradicts the lyrics, as the song is by Florence and the machine and is about heartbreak, this group, however, took the magical tone of the song and used the theme of 'Alice in wonderland' for their video, with most of the video showing a remake of the mad hatters tea party.
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