Function of a music video
The purpose of a music video is to to mainly promote the single/song and the artist.
It is mainly a marketing tool that is used as a
visual aid to sell the artist as a performer, so people will be encouraged to no only buy the song, but to buy concert tickets to see them perform live too. It is also used to market the artist as a brand- and other brands too
For example In lady Gagas : Telephone video there were several product placements such as Pepsi,Polaroid,Dr Marten, Beats by dre and Virgin media.
The main purpose of a music video is to sell the song in a memorable way, provide the viewer with a better understanding of the song from the artists point of view to engage the audience visually and audibly.
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