Research: Andrew Goodwin theory

Andrew Goodwin who is a theorist , talks alot about the structure of Music video rethinking narrative analysis. He explains that he feels traditional narrative analysis dont exactly apply to pop videos, and he explains this with a reason that music videos "approach narrative from a different angle to novels and films".

Narrative structures are different between pop videos and novels and films because:

Pop videos are built around songs and they do not have a traditional narrative structure such as normality-problem-resolution.

Pop videos use the singer as both narrator and as character.

Goodwin then goes on to explain that pop videos rely on repition, in the way that images are repeated throughout the video just like lines and choruses are in the actual song lyrics. Goodwin talks a little bit about the types of relations between songs and videos, referencing them as:

Illustration: where the video tells the story of the lyric. For example i choose the song 'if i were a boy' by Beyonce. I choose this song because the lyrics being sung are being portrayed and told through the actions(narrative) in the video. The meaning of the lyrics are about two people in a relationship, and she feels betrayed by the man she is with because of his actions toward another girl, and the video tells this to the viewer.

Amplification: when the video introduce new meanings that do not contradict with the lyrics but add layers of meaning. For example for this I choose the song 'Same Love' by Macklemore & Ryan Lewis. I choose this because the video is telling a story but it also adds more meanings for the viewers to think about and talk about. It's also quite a controversial video and song therefore alot of people would be pulling the meanings out.

Disjuncture: there is little connection between the lyric and video or where the video contradicts the lyric. For example Telephone by Lady Gaga, because she mentions lyrics that are actually the total opposite of where she is and what she is doing.

Also videos that are from songs written for particular movies often have images from that movie in the video.

Example

Pearl Harbour - there you'll be

Twilight - thousand years

Armageddon - I don't wanna miss a think

Coyote Ugly - can't fight the moonlight

Body Guard - I will always love you

Titanic - My heart will go on