Experiencing
Music Video: Aesthetics and Cultural Context (2004)
Vernallis’s main statements are that
edits are more frequent in music
videos, the majority is disjuncture and involves base-track editing as the
rhythm is usually connected to the song.
Some other points also involve editing
such as CGI to draw attention, along with split screens and wipes. The base
track is usually used to give the music video some composition and the camera
can also move along with the music.
The examples for this are The Best Song (One Direction) because of
disjuncture and the plot has little if any connection to the song. Another
recent example can be We Can’t Stop
(Miley Cyrus) that has an obvious base track editing especially in the
beginning of the music video, as there are jump cuts only during certain beats
of the song. On other example that has a clear master shot (base track) is Burn (Ellie Goulding), also similarly to
We Can’t Stop the beginning along
with the rest of the music video there are jump cuts on the beat of the song.
There had also been obvious editing in all three music videos mentioned above,
for instance Burn involved editing
such as manipulation of time, meaning there’d been slow motion shots, usually
of the singer. We Can’t Stop also
includes slow motion during the swimming pool shots. Lastly The Best Song music video has different
speeds of editing, fast paced to show many actions with the help of frequent
jump cuts.
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